Considering the Internet As a Valid Way of Marketing

It is very common for business owners to dismiss the internet. Many people still hold to the old beliefs in marketing, and are convinced that only ads on TV, the Yellow Pages, radio, or print media are valid ways of promoting their business. This couldn’t be further from the truth. What has really happened in the world of marketing is that online small business marketing has actually become the best return on investment option available to a business looking to promote their services. What remains is for more business to realize the opportunities which will become available to them as soon as they consider the internet a valid way to market their services.There are several ways to convince business owners that the internet is the most advantageous media for them to pursue in terms of their marketing. The first way to do this is by example. It is always important to have access to success stories. When you can point to businesses that have expanded their operations or become more profitable since they started marketing online, it goes a long way to helping convince business owners that they can also profit from online marketing. A business owner should also take the time to talk to peers or colleagues to find out what benefits they have had when they started marketing online. The results will be almost universally the same. Almost every business notices their business pick up once they commit to a proper online marketing effort.The next way to show a business owner how the internet can work for them is to talk about the ROI which is involved with internet marketing. The cost of marketing and advertising through traditional media is incredibly expensive. Often, the return seen through this type of advertising, especially if a campaign is not maintained long enough, is very low. However, the ROI on internet marketing can be extremely profitable. There have even been studies done which have shown that email marketing is one of the best ROI investments that any company can make in their marketing funnel. When small business owners come to understand this, they start to see why marketing on the internet is something that they need to be strongly considering.The next step in showing business owners why the internet is a valid means of marketing is actually being able to explain to them what kinds of services they should be paying for or receiving. The reason that many people fear advertising on the internet is because they don’t know exactly what types of services they should be pursuing, and what types of benefits they can expect to see from them. When a business owner starts to understand the value of social networking, social media, local business marketing and search engine optimization, they will start to see why they need to be marketing on the internet.The final reason that local business owners should consider internet marketing is that the internet is how people find businesses these days. People no longer open up the yellow pages or flip open a newspaper to find a certain type of business. Instead, they pull out their cell phone, punch in a search term into Google, and see what businesses are suggested to them. This trend has been growing more and more over recent years, especially with the huge increases in the use of mobile web technology. The real truth of the matter is that, if a business doesn’t start consider online marketing, they won’t just find it difficult to grow their business, they could actually start to lose business as their competitors find ways to attract customers over the internet.

The Gift of Giving Is a Gift in Itself

The act of giving a gift can elicit a multitude of positive emotions to the giver, that indeed it is quite possible that they experience more pleasure than the recipient of the gift. It has been found that giving gifts is an important interaction that strengthens bonds between family and friends. Giving to others strengthens one’s feelings for these people, and also makes one feel more loving and caring.Pursuing the ideal gift can be a taxing experience. Once upon a time, one would have to literally travel from store to store searching for the perfect gift. Apart from the time and effort consumed by the travelling, it was never quite easy to compare and contrast the possibilities in one’s mind, as one was relying on memory of the entire details of each potential gift. Now, with the advent and advantage of online shopping, this one daunting part of gift giving is no longer necessary. The requirement of physical travelling has been eliminated as one merely sits in front of a computer or other Internet browsing device and searches for the perfect gift. Alas, the choices are endless, and not always as organized as one would wish. However, once one has narrowed down the choices, one can actually revisit each choice and compare the images of the potential gifts, and eventually make a selection.


Giving comes from within, and no matter who the recipient of the gift is, the actual selection of the gift should be a heartwarming process. Knowing the person’s likes and dislikes, wants and needs, circumstances, and events in their life deepens the emotion behind the gift selection process. Giving a gift however, should not be a process that comes with a hardship to the giver. An aura of competitiveness and the need to impress has overshadowed the gentle and caring act of gift giving. For instance, if one is searching for a gift for their brother in law who is an avid golf player, the normal search would begin in the world of golf in the universe of the Internet. However, remembering that your brother in law was recently promoted, and his peers all carry classic name brand fountain pens encased in handsome leather cases, would certainly have some influence on your gift selection thought process. Between the golf equipment and the fountain pen and it’s accessories, an instant “astronomical price” headache begins to form.A mistake often made by many is that they set a price tag on the gift they are going to purchase before they actually make the purchase. In the name of budgeting that is actually a great idea, but unfortunately, we are in the times of “competitive” gift giving, and some people feel the need to outdo others in the extravagance of the gift purchased. It is absurd that many people actually spend money they cannot afford to spend on gifts simply because they are trying to create an impression. The heartwarming experience of the giving of the gift has not been experienced, and instead has been replaced by a aggressive and competitive approach. After the gift has been given, there will certainly be an uncomfortable feeling for as long as that charge remains on the credit card.Very few people remain unscathed by these recent changes in the economical status worldwide. To increase one’s debt in order to compete with others, or create an extravagant impression is not only ridiculous, but also makes the giving of the gift actually an unpleasant experience from start to finish and beyond. Returning to the example of one’s brother-in law, let it be assumed that a new set of golf clubs and an expensive fountain pen with a leather case is entirely out of one’s budget. A less expensive and more personal gift would surely make the selection process a much more personal and enjoyable one. There is no rule that dictates we must cater to the indulgent tastes or more affluent means of others. The art of gift giving must come with the desire to please the recipient with the gift, to take pleasure in the selection of the gift, to keep the cost within one’s budget and means, and to select a gift that will be admired and used.


Unique gifts for the home or for personal wear are always a warm and sincere gift. Many handmade gifts are available for purchase at reasonable prices via the Internet. They range from hand crocheted tablecloths, to custom made jewelry, to silk floral arrangements, and many home décor items. All of these items are ones that will actually be used instead of being a “showpiece” such as a fountain pen that never actually makes it out of the beautiful leather case. As much pleasure as the gift recipient will receive from their gift, the giver will also be pleased whenever they see the gift being worn or used. A set of throw cushions that was given as a gift will always please the giver every time he or she visits the home of the recipient and sees the throw cushions in use. Truly, these types of gifts are those that are described as “The Gift That Keeps On Giving”.

Publishing Choices For Writers – Self-Publishing Print on Demand, Introduction

Under the self-publishing umbrella, there are many options for writers when they are considering how they want to get their work out into the general public. Traditionally, authors were limited with either working with a traditional publisher, or finding someone to help them self-publish their work. As discussed in other articles of this series, there are many different ways for authors to get their work out there depending upon each author’s individual needs.In the past, whether an author worked with a traditional publisher or self-published, hundreds of their books needed to be printed at any one time. With the advent of new technology, writers can now actually see their work in print prior to printing without sticking them with too many unsold copies of their book. In addition, they have the option to print a copy of a book only when one is sold. Authors can do this through Print-On-Demand (POD) technology.


Print On Demand, as the name implies, allows an author to print as small a number of copies as they want, whenever they want, through a digital printing process. Because the book is being printed digitally, there is no need to set up the traditional offset printing presses, which would be cost prohibitive for a single or a just a few copies of a book. Once the set up is done for the digital format, it is done and can be used repeatedly whenever the need arises.Print On Demand solves many issues for new writers not being published by a publishing house. For example, prior to getting their work out to the general public, authors may want to have an advance review copy of their book for either their own review or to send to a book reviewer. Having an established book reviewer give a good review of a book prior to full printing is a good indication as to ultimately how many copies should be printed. In the alternative, a bad review might indicate the need to go back to the drawing (or in this case writing) board to clean up the work.Also, Print On Demand solves the storage issue for books for both a publisher and an author. In the past, whether published traditionally or self-published, when a book was done, there were copies hanging about until sold. Both publisher and author would have to warehouse them which could get expensive, although the author usually ended up with hundreds of books on their kitchen table or in their basement. With Print On Demand, a book is only printed when needed.


At the same time, in order to see a copy of their book in print prior to printing the larger number of copies, an author would have had to pay an absorbent amount of money to a printer to get the single copies. Now, it is usually just a small set up fee to the digital printing company and an author has a book in print.All the above are some benefits of Print On Demand. However, it is not the answer to all publishing ills. In the other parts of the POD series I will discuss some negatives that may be deciding factors on not going with Print On Demand publishing.

How to Choose the Best Jewelry and Watches?

Are you interested in purchasing a new watch? This is an important decision as you will need to find an accessory that will really add value to yourself. There are some criteria that you will have to respect when purchasing a watch or a jewel. The aim of this article is to provide you some more information on this topic to help you take the best decision.First of all you should consider your dress. Whenever you are purchasing jewelry or watches you should always make sure that it is suited to your clothes. This is because not all watches or jewels will match your dress and you can end up with an unpleasant surprise. This is why it is advised that you wear something close to the dress that you will be wearing at the party before purchasing your accessories.


It will also be important that you take into account your personality. There are some people that may look great with a particular accessory but another may look weird. Do not make the mistake of buying jewelry or watches just because they are merely fashionable. Instead it is important that you buy jewels that match your personality. Take adequate time to try the watches or the jewelry. It might also be interesting for you to bring a trusted friend along in order to get some feedback.You should also take your budget into account. We all want to have the most exciting jewelry or watches but we should be realistic. If it is beyond our budget then we should forget it. There is no point in breaking the bank in order to buy an accessory that you will be wearing only once in a while. You will end up being more profitable by investing the money in some other items.


You should exercise caution when purchasing jewelry and watches. It is easy to succumb to impulse buying and purchase something that does not match your personality and only for it to finish at the back of a cupboard. There are even people that buy such accessories in order to feel accepted by their peers. It is important that you avoid such mistake at all cost.